How does Search Engine Marketing fit into Marketing Automation?

A question that I often get asked is “How does SEM” fit into Marketing Automation?

Well.. I will tell you, but first let’s review a few parts of Search Engine Marketing. It’s a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages. The listings for a website are displayed through either organic search or paid search.

Organic Search focuses on Search Engine Optimization. It is the process of affecting the visibility of a website based on how relevant it is to the key words or phrases that are searched for. If you want higher rankings for key words, your pages need to be more relevant for them.

Paid Search focuses on Pay Per Click advertising, which also uses key words. The difference is that it relies on a bidding system. The higher you are willing to pay per click, the higher you will list as an advertisement.. typically displayed above/separate from Organic.

In both situations, it’s imperative that the landing pages contain two components. 1) The information has to be incredibly relevant to the search term. 2) There must be a form that someone can fill out to receive more information

…and wha is where we arrive at how you can involve Marketing Automation .

Most companies take a form fill and send it to sales, which is a mistake. Just because someone filled out a form doesn’t make them a qualified lead. It makes them an inquiry. They are at the very top of the sales funnel.

If your form is feeding a Marketing Automation platform, we can have that inquiry show up in the database. From there, we can qualify it and move it through the sales funnel. That could be extra scoring through personalized landing pages or a nurture e-mail campaign.


Blog vs. Vlog: Who is the champion?

First, some stats to get your gears turning: B2B marketers who have blogs get 67% more leads than those who don't. 82% of businesses admit that blogging is critical to their business.80% of video marketers say video has directly helped increase sales.Video...

Carbliss & Pellizzi & Co. Partnership

Carbliss has partnered with Pellizzi & Co. The company offers the best premium, ready-to-drink cocktail on the market with a mission statement to redefine hard seltzer beverages. "Pellizzi & Co. is a partner. We were blown away by the research, design and...

Three Quick Tips That Will Help You Select Any Type Of Marketing Technology.

I've been around the block a few times with marketing technology.  Here are three things I've realized and always advise prospects & clients on when they are selecting any type of platform, big or small.   1 - FOCUS ON WHAT YOU OR THE ORGANIZATION...

Instagram Updates You Need To Know

Keeping up with Instagram is like running a race with an ever-moving finish line. In typical technology fashion, Instagram is always advancing; trying to be at the front of the pack with the newest, coolest thing in social media. Lucky for you, I’ve compiled a list of...

Five Things I’m Really Excited About As Q1 2021 Ends

We are almost out of Q1 of 2021 and the year is going as fast as I hoped it would.  History may judge me for asking my colleagues to come into the office since summer of 2020, but I don't believe we would have made it any other way (and there were opportunity costs). ...

Stramowski Heating & Cooling & Pellizzi & Co. Partnership

Stramowski Heating & Cooling, of Oak Creek, WI, has partnered with Pellizzi & Co. Pellizzi & Co. has been tasked with managing all marketing efforts for them, which is not limited to digital marketing, managing vendor relationships and the over-all brand....


Thumb's Up is our monthly e-mail to keep you in the know about all things Pellizzi and Co. And while you're probably thinking you need another email like you need a hole in the head, maybe try filling that hole with marketing knowhow that you can use. Not a bad idea if we say so ourselves.

* indicates required
%d bloggers like this: