Have you ever been asked the question, “How do you explain what you do for a living to your parents?”
“Well, I code webpages and write e-mails and train administrators on the latest tech trends and do graphic design and…what? Oh, yeah Uncle Matt’s son does something similar…” Do they actually know the end game of why you’re doing what you do?
It’s the new elevator pitch. As new generations take over, it’s a valid question. As someone in my early 30’s, I need new technology explained to me so I can’t imagine what it will be like in another 30 years. People who can quickly and simply explain what they do and get a genuine excited response (You know…not the “Oh yeah, sure” head nod before changing the topic) will do well.
I read an article recently about former President Barack Obama talking about the joys of failing at times in front of the entire world and the freedom that it creates as far as moving an agenda forward (This is not a political post, I just related to the humility).
So Here goes… Here is what I do.
Web 2.0 is a term given to the second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. It’s made up of blogs, wiki’s, social media, personalized web sites, etc, etc. There are platforms that consolidate all of this activity and more. For example, people no longer need social media, search engine marketing, e-mail marketing, etc. explained to them, but did you know that Marketing Automation is really just combining all of these elements to gauge people’s interests in your topics and make the information they look at even more relevant?
The next generation, where I want to play, is focused on combining all of these elements to learn about people, present them relevant offers and track whether they engage with you. In a business sense, this engagement should be in the form of leads generated, qualified and closed in the form of sales revenue. To get started, you need a cohesive Digital Marketing Strategy…and that’s what I do best for organizations.
…and for the record, this is not a diss on our parents. For anyone that considers me a smart individual, my parents are on a level that I’m still aspiring to. Maybe 😉
I’d welcome some comments (we’ll see if another certain Pellizzi pipes up) ..