Digital Marketing: Bringing Client Relationships to the Next Level

Successful Marketing Brings the Right People Together

Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish.  To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas.

In some respects, everything we do is marketing.  Our interactions with clients, the value of the service we provide, the work product we produce, and the manner in which we communicate all have in impact on retaining current clients and generating referrals for new clients.  It’s all marketing!

Learning about digital marketing, in particular, has enhanced my view of marketing and opened doors to valuable connections for me.

Digital Marketing is Personable

It’s one thing to generate clients, but another to generate long-term relationships with clients.  Successful professionals, regardless of industry, should want their clients to feel like they really know the person they are working with so they feel confident they hired the right person for the job.

“Digital Marketing helps your client’s really get to know who they are working with.”

Tying my personal brand to a well-respected firm like Halling & Cayo S.C. is the key way I generate clients.  The online presence James Pellizzi & Co. (JP&C) has created for me, and for the firm, has been extremely effective. It has made me appear more personable to my clients which, in turn, feeds client confidence.  More recently, it has inspired me to expand my digital presence with a blog called Practical Estate Planning, and a professional Facebook page

Transparency = Trust

Transparency is key for anyone looking to be successful, regardless of their business venture.  Digital marketing helps with transparency which leads to trust.  By setting up my blog and Facebook page, I hope current and future clients see me as a lawyer they can trust and with whom they can form long-term relationships. There is much value to be gained by forming the kind of well-rounded relationships with clients and colleagues that comes from digital marketing. 

Always remember, marketing is a marathon, not a sprint. Working with JP&C has been an eye-opening experience that I will carry with me for the rest of my career.

Archives

Blog vs. Vlog: Who is the champion?

First, some stats to get your gears turning: B2B marketers who have blogs get 67% more leads than those who don't. 82% of businesses admit that blogging is critical to their business.80% of video marketers say video has directly helped increase sales.Video...

Carbliss & Pellizzi & Co. Partnership

Carbliss has partnered with Pellizzi & Co. The company offers the best premium, ready-to-drink cocktail on the market with a mission statement to redefine hard seltzer beverages. "Pellizzi & Co. is a partner. We were blown away by the research, design and...

Three Quick Tips That Will Help You Select Any Type Of Marketing Technology.

I've been around the block a few times with marketing technology.  Here are three things I've realized and always advise prospects & clients on when they are selecting any type of platform, big or small.   1 - FOCUS ON WHAT YOU OR THE ORGANIZATION...

Instagram Updates You Need To Know

Keeping up with Instagram is like running a race with an ever-moving finish line. In typical technology fashion, Instagram is always advancing; trying to be at the front of the pack with the newest, coolest thing in social media. Lucky for you, I’ve compiled a list of...

Five Things I’m Really Excited About As Q1 2021 Ends

We are almost out of Q1 of 2021 and the year is going as fast as I hoped it would.  History may judge me for asking my colleagues to come into the office since summer of 2020, but I don't believe we would have made it any other way (and there were opportunity costs). ...

Stramowski Heating & Cooling & Pellizzi & Co. Partnership

Stramowski Heating & Cooling, of Oak Creek, WI, has partnered with Pellizzi & Co. Pellizzi & Co. has been tasked with managing all marketing efforts for them, which is not limited to digital marketing, managing vendor relationships and the over-all brand....

SIGN UP FOR THUMB'S UP.

Thumb's Up is our monthly e-mail to keep you in the know about all things Pellizzi and Co. And while you're probably thinking you need another email like you need a hole in the head, maybe try filling that hole with marketing knowhow that you can use. Not a bad idea if we say so ourselves.

* indicates required
%d bloggers like this: