3 Reasons Video Marketing is so Powerful

We’ve all heard it a thousand times: if you have a business, you need to leverage the power of video marketing. But what does video actually do for your business? Why is video so powerful?

Video Builds Trust

How many times have you been interested in a product or service you found online, but when it came time to punch in your credit card number, you hesitated and thought, who are these people exactly? Most consumers are more willing to punch in those numbers if they can first be assured that whoever is on the other end of that transaction are real-life human beings, rather than some nondescript entity whose sole purpose is to get those digits without care of security, or worse.  

We are social beings, and having the opportunity to see a face, a personality, and hear a voice connected to a business before handing over our financials is important. Having videos on your channels will make the decision that much easier for your new customers.

And it’s not just the online business that benefits from video marketing. Trust is just as important when visiting a store, or meeting for a consult. About 50% of internet users look for videos related to a product or service before visiting a store.

Even executives need the human element and credibility that video marketing can bring to your business. 59% of them say they would rather watch a video than read text.

59% of executives would rather watch a video than read text.

Video is the Most Powerful Medium

Video engages all of the senses, if not directly. There’s a reason fast-food video ads always have that close-up, slow-motion shot of a freshly cooked burger, the steam still rising under the studio lights as the cheese melts down the side. When we see that image in motion, when we hear the strategically placed sounds of fountain soda hitting the ice, we can smell it . . . we can taste it. And we suddenly resolve to go buy some this weekend if not right this minute.

That’s something images and text alone can’t do. They can’t put you there with the product the way a video can. But it’s about more than showcasing a product. It’s about establishing that human connection with the viewer through the medium of a living, breathing look into your business, whether you’re selling burgers or investment services. Insivia reports that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

And the beautiful thing about video is that it can contain all other media. A video can contain images and text, as well as music and movement, rhythm and pacing, laughter, or tears. It’s an orchestration of sensory guides that a skilled producer can use to evoke emotion and convey messaging with high precision.

It’s for this reason that video has such a powerful reach compared to images and text alone. When you connect with something, you share it, a lot. In fact, social video generates 1200% more shares than image and text content combined.

Video has Infinite uses in Marketing

When deciding how to best use video to market your product or service, your only limitation is imagination. Here are some of the top ways to leverage video for your business:

Customer Testimonials – Social proof.

Product Demos – These are some of the most viewed videos on the internet. This is like having thousands of outside sales reps for the cost of one video!

Product Launches – Conveys a sense of excitement that images or text alone can’t do.

Staff Interviews – Let’s the consumer put faces to various services and provides a more granular view of each specific service offered.

Behind the Scenes – No one can resist a glimpse behind the “Employees Only” door.

Just for Fun Videos – Showcases personalities for more of that important human element. Shows consumers that behind the products and services offered are regular people just like them.

Brand videos – Establishes a level of credibility and trust for your business. This type of video is an initial sales pitch that can qualify customers before they walk through the door or submit a form. And you can use this video everywhere!

Get Your Message Out There

Your business offers a product or service that is a great fit for many people. At James Pellizzi & Company, we have a passion for putting your message in motion with video. Let’s talk about what video can do for your business!


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