Collaboration: Why It’s Important and How to Implement It

Why should your team collaborate? 

1. Collaboration generates dynamic and innovative ideas. 

Allowing the whole agency the opportunity to participate in the creative process can lead to something amazing! You never know who might come up with a slam dunk concept. Plus, it presents the opportunity to hear a variety of perspectives and opens doors to discovering associations between ideas that can result in a killer combination. This teamwork can provide resiliency to overcome rejection (if that happens to come your way), energy to complete the task on time AND could lead you to the right connections who can push your brilliant idea forward (maybe us *wink wink*).

2. Collaboration keeps employees engaged.

Did you know only 3/10 employees are engaged at work? Oof! Not only is that a bummer for employee wellbeing, but also your company because disengaged employees often lead to a decrease in profit. Gallup reports, “businesses with the highest levels of employee engagement are 22% more profitable than those with low levels of engagement.” When employees are engaged, they are also more enthusiastic in their position which has a domino effect down to the consumer level. Happiness is contagious so a happy employee leads to → enhanced customer service → which results in a happy customer.

3. Collaboration boosts productivity. 

When employees are engaged they are 44% more productive than workers who are purely satisfied. When they are engaged and also inspired, they are 125% more productive than the satisfied employee (Bain & Company). That’s a large difference! It was also found in a Stanford study that even the perception that you are working collectively with a group can improve your performance. The participants who collaborated stuck with their task 64% longer than those working alone. The collaborators also reported lower fatigue levels, higher engagement and an overall higher success rate.

How can your team achieve successful collaboration?

  • Foster a good work culture: creating a pleasant work culture increases the chances of successful collaboration because your team will truly enjoy working together (BIT.AI).
  • Have a purpose: if you don’t have a known purpose for collaborating, productivity goes down the tubes. 
  • Explain the vision: describe how this collaboration will help reach a larger goal.
  • Distribute project roles: recognize each team member’s strengths and designate them to that role. It’s important to identify a project lead to keep the collaboration process moving. 
  • Take in feedback: ask your project lead to seek feedback throughout the collaboration period and avoid micromanaging.
  • Organize a workflow: set hours of collaboration, discuss which communication tools you’ll use, share a timeline of deadlines, etc.
  • Lead by example and show appreciation: support, empower and thank your team for all their hard work. People want to be recognized.

So long story short, the saying is true, teamwork really does make the dream work.

Sources: Wrike, Emplify, Fresh, Forbes


Blog vs. Vlog: Who is the champion?

First, some stats to get your gears turning: B2B marketers who have blogs get 67% more leads than those who don't. 82% of businesses admit that blogging is critical to their business.80% of video marketers say video has directly helped increase sales.Video...

Carbliss & Pellizzi & Co. Partnership

Carbliss has partnered with Pellizzi & Co. The company offers the best premium, ready-to-drink cocktail on the market with a mission statement to redefine hard seltzer beverages. "Pellizzi & Co. is a partner. We were blown away by the research, design and...

Three Quick Tips That Will Help You Select Any Type Of Marketing Technology.

I've been around the block a few times with marketing technology.  Here are three things I've realized and always advise prospects & clients on when they are selecting any type of platform, big or small.   1 - FOCUS ON WHAT YOU OR THE ORGANIZATION...

Instagram Updates You Need To Know

Keeping up with Instagram is like running a race with an ever-moving finish line. In typical technology fashion, Instagram is always advancing; trying to be at the front of the pack with the newest, coolest thing in social media. Lucky for you, I’ve compiled a list of...

Five Things I’m Really Excited About As Q1 2021 Ends

We are almost out of Q1 of 2021 and the year is going as fast as I hoped it would.  History may judge me for asking my colleagues to come into the office since summer of 2020, but I don't believe we would have made it any other way (and there were opportunity costs). ...

Stramowski Heating & Cooling & Pellizzi & Co. Partnership

Stramowski Heating & Cooling, of Oak Creek, WI, has partnered with Pellizzi & Co. Pellizzi & Co. has been tasked with managing all marketing efforts for them, which is not limited to digital marketing, managing vendor relationships and the over-all brand....


Thumb's Up is our monthly e-mail to keep you in the know about all things Pellizzi and Co. And while you're probably thinking you need another email like you need a hole in the head, maybe try filling that hole with marketing knowhow that you can use. Not a bad idea if we say so ourselves.

* indicates required
%d bloggers like this: