First, some stats to get your gears turning:
- B2B marketers who have blogs get 67% more leads than those who don’t.
- 82% of businesses admit that blogging is critical to their business.
- 80% of video marketers say video has directly helped increase sales.
- Video content is 50 times more likely to drive organic search traffic than plain text.
If it wasn’t obvious, you should at least be doing one of these things as a marketer. The question is – which one is better? What should you be focusing your time and energy on?
Let’s start with blogging.
77% of internet users read blogs…WOAH. I guess it makes sense that most marketers find blogging to be an effective tactic.
Here are some benefits of blogging:
- Increases organic traffic
- Gives your audience value
- Easy to optimize for SEO
- Can establish your business as an industry leader
- Creates opportunities for sharing
Now, where are my YouTube fans? Onto the vlogs.
61% of marketers in 2016 were utilizing videos in their marketing strategy; this number is now at 86% and will continue to rise. Per consumer demand, marketers are scrambling to create scroll-stopping videos.
Okay, people like vlogs, but what should you vlog about? Here are the top five categories in order:
- How-to videos
- Product reviews
- Travel videos
- Beauty, fitness, and fashion
Benefits of vlogging include:
- Able to form a better connection with your audience
- Vlogs have stronger CTAs
- Often easier to tell a story through visuals
- Can assist in a higher google ranking (having your vlog all over the web provides the opportunity for people to share your content
- Can leverage YouTube by reaching a wider target audience – YouTube is considered to be the #2 search engine in the world
So, after hearing the advantages of both, what are your thoughts? My opinion is:
- Write a kick*ss blog.
- Create a short vlog explaining the main points of your blog.
- Place the video at the beginning of your blog but more importantly, post it to social media with a CTA driving followers to the blog on your website.
Incorporating both blogs and vlogs in your marketing strategy will give your audience variety and agency of how they want to consume your content. My biggest tip for creating content is to make sure it’s consumer-centric. Research what your fans and followers are liking, responding negatively to and overall, interacting with. And if you’re still strapped for ideas, check out our blog on how to break through “The Content Fog” or reach out to our team. After all, we are ranked as a Top Digital Marketing Agency in Milwaukee. 😏 See you next time!