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Pet Retail Direct & JP&C Partnership
Latest News, Uncategorized / September 3, 2020

Pet Retail Direct & JP&C Partnership

Pet Retail Direct of Elk Grove Village, IL has partnered with James Pellizzi & Co. (JP&C). Specifically, JP&C will be producing videos for Pet Retail Direct that can be displayed on various digital channels such as their website and social media. “Partnering with Pet Retail Direct taps us into a market in our efforts to diversify our client portfolio and…

3 Reasons Video Marketing is so Powerful
Video Marketing / September 2, 2020

3 Reasons Video Marketing is so Powerful

We’ve all heard it a thousand times: if you have a business, you need to leverage the power of video marketing. But what does video actually do for your business? Why is video so powerful? Video Builds Trust How many times have you been interested in a product or service you found online, but when it came time to punch…

Lighthouse Media & JP&C Partnership
Latest News / August 21, 2020

Lighthouse Media & JP&C Partnership

James Pellizzi & Co. (JP&C) is pleased to announce an official partnership with Lighthouse Media, of Kenosha, Wisconsin, on Video Production Efforts. JP&C has worked with Lighthouse Media Owner Mike Neff on various digital marketing projects in the past including Halling & Cayo, Jifram, and Tuscany Bistro. Says CEO James Pellizzi, “We are thrilled to be able to officially announce…

3 Ingredients to Instant Email Newsletter Engagement
Email Marketing / August 4, 2020

3 Ingredients to Instant Email Newsletter Engagement

It’s pretty common in a company’s marketing plan to include an email newsletter. Getting your audiences to engage with your company newsletter is getting harder by the day now that they are rapidly becoming more common. I’ve got a few tricks up my sleeve I will share that may be useful when writing a new newsletter. Switch Up Your Content…Keep…

Lead Generation Programs Vs Lead Qualification Programs – What’s the difference?
Lead Generation / July 23, 2020

Lead Generation Programs Vs Lead Qualification Programs – What’s the difference?

There are Lead Generation Programs and Lead Qualification Programs.  Some (and rightfully so) could argue that Lead Generation Programs contain Lead Qualification elements.  Here’s what we are seeing with our clients: Lead Generation Program: One of the most common elements of feedback from sales teams is that they do not receive enough leads (or any at all).  A Lead Generation…

5 Common Digital Marketing Mistakes
Digital Marketing / July 21, 2020

5 Common Digital Marketing Mistakes

1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…

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