The best way to start generating leads? Get your brand in front of as many people as possible. Build up that brand awareness and they (the leads) will follow. The billboard was born on this belief system years and years ago. Now, with more people online than ever before, businesses are beginning to pivot. They are recognizing that lead generation…
It’s safe to say, Gen Z is pretty different from previous generations. I mean, look at the world right now; they are growing up during a racial revolution, global warming, high political tension, and an economic recession all amidst a pandemic…yeesh! How are they coping? By interacting online. Who are Gen Zers? Gen Zers are skeptical, media-literate, innovative, visual, hyperaware,…
Snapchat walked, jogged, and ran so that Instagram, Facebook, and now LinkedIn could also run. I can’t comfortably use the original version of that expression because there haven’t really been many improvements/changes to the way stories work (on any channel) since Snapchat brought them into our lives in October 2013. Changes or not, people like stories. We like being able…
Yeah, we have definitely all been there. That place where we fail to come up with what we see as “good ideas.” The mental block that seems inevitable to be able to break through. The pressure of having to produce because a deadline is coming up. That place, my friends is, what I refer to as, “The Content Fog”. It…
Why should your team collaborate? 1. Collaboration generates dynamic and innovative ideas. Allowing the whole agency the opportunity to participate in the creative process can lead to something amazing! You never know who might come up with a slam dunk concept. Plus, it presents the opportunity to hear a variety of perspectives and opens doors to discovering associations between ideas…
In her new role as Social Media / PR Coordinator, Jordan is responsible for crafting and implementing social and PR strategies for clients such as conducting social media efforts, creating, scheduling and publishing organic content as well as executing paid social campaigns. Jordan brings ample experience to the table as a graduate of the University of Wisconsin-Madison with a focus…
