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LAK Group & Pellizzi & Co. Partnership
Latest News / January 15, 2021

LAK Group & Pellizzi & Co. Partnership

The LAK Group of Brookfield, WI has partnered with Pellizzi & Co. Pellizzi & Co. will assist LAK Group with Web Administration & Hosting, Social Media, PPC Ads, and HubSpot Consulting & Email. These efforts all align with a vision of driving qualified leads to LAK’s website. “The LAK Group is exactly the type of company we love partnering with….

Custom Built Plastic Pallets & Pellizzi & Co. Partnership
Latest News / January 14, 2021

Custom Built Plastic Pallets & Pellizzi & Co. Partnership

Custom Built Plastic Pallets (CBPP) of Sheboygan Falls, WI has partnered with Pellizzi & Co. Pellizzi & Co. will assist CBPP with their digital marketing efforts. The focus of this partnership is to drive qualified leads to CBPP’s website. Custom Built Plastic Pallets is a sister company to current Pellizzi & Co. partner, JIFRAM Extrusions. “JIFRAM is part of the…

Why Marketers Should Know Color Psychology
Brand Marketing / December 16, 2020

Why Marketers Should Know Color Psychology

When buying a product 93% of buyers focus on the visual appearance. That’s a high percentage, which is why I thought it’d be interesting to research color psychology and share my findings with you all. I’ve realized color is such an emotional cue. Even hue choice affects how usable/legible your content is. A poor pick on the color wheel can…

The “Social Worlds”
Content Marketing, Social Media Marketing / December 3, 2020

The “Social Worlds”

The lightning bolt moment. We’ve all had it. The moment where a great idea crosses your mind organically as you are just sitting there doing something completely random. The moment you break “The Content Fog.” You then race to write it down or tell someone about it so you don’t forget about it. If you’re like me, you’ll text your…

Google Display Ads. Reinventing the Billboard.
Pay-Per-Click Advertising / November 18, 2020

Google Display Ads. Reinventing the Billboard.

The best way to start generating leads? Get your brand in front of as many people as possible. Build up that brand awareness and they (the leads) will follow. The billboard was born on this belief system years and years ago. Now, with more people online than ever before, businesses are beginning to pivot. They are recognizing that lead generation…

Marketing to the Bold Voices and Avid TikTokers – Gen Z
Brand Marketing / November 12, 2020

Marketing to the Bold Voices and Avid TikTokers – Gen Z

It’s safe to say, Gen Z is pretty different from previous generations. I mean, look at the world right now; they are growing up during a racial revolution, global warming, high political tension, and an economic recession all amidst a pandemic…yeesh! How are they coping? By interacting online.  Who are Gen Zers? Gen Zers are skeptical, media-literate, innovative, visual, hyperaware,…

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