It’s pretty common in a company’s marketing plan to include an email newsletter. Getting your audiences to engage with your company newsletter is getting harder by the day now that they are rapidly becoming more common. I’ve got a few tricks up my sleeve I will share that may be useful when writing a new newsletter. Switch Up Your Content…Keep…
There are Lead Generation Programs and Lead Qualification Programs. Some (and rightfully so) could argue that Lead Generation Programs contain Lead Qualification elements. Here’s what we are seeing with our clients: Lead Generation Program: One of the most common elements of feedback from sales teams is that they do not receive enough leads (or any at all). A Lead Generation…
1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…
Black Lives Matter (BLM). It’s more than just a hashtag. It’s a movement. A movement that was envisioned by three powerful Black women: Alicia Garza, Patrisse Cullors, and Opal Tometi, following Trayvon Martin’s tragic murder. A movement that is working to architect a world where Black Lives are treated equally, no longer targeted systemically for demise, and no longer being…
Successful Marketing Brings the Right People Together Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish. To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas. In some respects, everything we do is…
MilwaukeeWarehouse of Milwaukee, WI, has partnered with James Pellizzi & Co. (JP&C) on Digital Marketing Efforts. More specifically, JP&C will evaluate MilwaukeeWarehouse’s Digital Marketing endeavors regarding SEO & PPC. Pellizzi & Company will also be an advisor to Milwaukee Warehouse on all other marketing efforts for the near future to help them generate leads. Says CEO James Pellizzi, “We are…