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Google Display Ads. Reinventing the Billboard.
Pay-Per-Click Advertising / November 18, 2020

Google Display Ads. Reinventing the Billboard.

The best way to start generating leads? Get your brand in front of as many people as possible. Build up that brand awareness and they (the leads) will follow. The billboard was born on this belief system years and years ago. Now, with more people online than ever before, businesses are beginning to pivot. They are recognizing that lead generation…

Marketing to the Bold Voices and Avid TikTokers – Gen Z
Brand Marketing / November 12, 2020

Marketing to the Bold Voices and Avid TikTokers – Gen Z

It’s safe to say, Gen Z is pretty different from previous generations. I mean, look at the world right now; they are growing up during a racial revolution, global warming, high political tension, and an economic recession all amidst a pandemic…yeesh! How are they coping? By interacting online.  Who are Gen Zers? Gen Zers are skeptical, media-literate, innovative, visual, hyperaware,…

4 Findings/Tips after Posting a LinkedIn Story Every Day for a Week
Content Marketing, Digital Marketing, Social Media Marketing / October 19, 2020

4 Findings/Tips after Posting a LinkedIn Story Every Day for a Week

Snapchat walked, jogged, and ran so that Instagram, Facebook, and now LinkedIn could also run. I can’t comfortably use the original version of that expression because there haven’t really been many improvements/changes to the way stories work (on any channel) since Snapchat brought them into our lives in October 2013. Changes or not, people like stories. We like being able…

“The Content Fog”… We’ve All Been There
Content Marketing / October 19, 2020

“The Content Fog”… We’ve All Been There

Yeah, we have definitely all been there. That place where we fail to come up with what we see as “good ideas.” The mental block that seems inevitable to be able to break through. The pressure of having to produce because a deadline is coming up. That place, my friends is, what I refer to as, “The Content Fog”. It…

Collaboration: Why It’s Important and How to Implement It
Organizational Behavior / October 9, 2020

Collaboration: Why It’s Important and How to Implement It

Why should your team collaborate?  1. Collaboration generates dynamic and innovative ideas.  Allowing the whole agency the opportunity to participate in the creative process can lead to something amazing! You never know who might come up with a slam dunk concept. Plus, it presents the opportunity to hear a variety of perspectives and opens doors to discovering associations between ideas…

Jordan Huber Officially Joins JPC in Full-Time Role
Latest News / October 5, 2020

Jordan Huber Officially Joins JPC in Full-Time Role

In her new role as Social Media / PR Coordinator, Jordan is responsible for crafting and implementing social and PR strategies for clients such as conducting social media efforts, creating, scheduling and publishing organic content as well as executing paid social campaigns. Jordan brings ample experience to the table as a graduate of the University of Wisconsin-Madison with a focus…

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