Brand Marketing

Marketing to the Bold Voices and Avid TikTokers – Gen Z
Brand Marketing / November 12, 2020

Marketing to the Bold Voices and Avid TikTokers – Gen Z

It’s safe to say, Gen Z is pretty different from previous generations. I mean, look at the world right now; they are growing up during a racial revolution, global warming, high political tension, and an economic recession all amidst a pandemic…yeesh! How are they coping? By interacting online.  Who are Gen Zers? Gen Zers are skeptical, media-literate, innovative, visual, hyperaware,…

Is Your Brand Story Good Enough?
Brand Marketing, Digital Marketing / June 8, 2020

Is Your Brand Story Good Enough?

I’ll back up, what is a ‘Brand Story’ exactly? Once upon a time, there was a Main Character innocently going about life until—bam—major problem. (This is where the story gets good.) This Main Character needs help to solve his problem or else faces complete tragedy and life sucks. Suddenly though, a Wise Sage swoops in to share some much-needed advice….

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