Brand Marketing

How to Rock Your Influencer Marketing Campaign
Brand Marketing, Social Media Marketing / February 3, 2021

How to Rock Your Influencer Marketing Campaign

What is influencer marketing? Influencer marketing is a type of social media marketing where influential people get paid/incentivized by brands to post about their product or service. This tactic works when the influencer is relatable, creative and has a loyal following.  Benefits for B2C brands: 92% of customers are influenced by online reviews. Businesses are making $5.20 for every $1…

Why Marketers Should Know Color Psychology
Brand Marketing / December 16, 2020

Why Marketers Should Know Color Psychology

When buying a product 93% of buyers focus on the visual appearance. That’s a high percentage, which is why I thought it’d be interesting to research color psychology and share my findings with you all. I’ve realized color is such an emotional cue. Even hue choice affects how usable/legible your content is. A poor pick on the color wheel can…

Marketing to the Bold Voices and Avid TikTokers – Gen Z
Brand Marketing / November 12, 2020

Marketing to the Bold Voices and Avid TikTokers – Gen Z

It’s safe to say, Gen Z is pretty different from previous generations. I mean, look at the world right now; they are growing up during a racial revolution, global warming, high political tension, and an economic recession all amidst a pandemic…yeesh! How are they coping? By interacting online.  Who are Gen Zers? Gen Zers are skeptical, media-literate, innovative, visual, hyperaware,…

Is Your Brand Story Good Enough?
Brand Marketing, Digital Marketing / June 8, 2020

Is Your Brand Story Good Enough?

I’ll back up, what is a ‘Brand Story’ exactly? Once upon a time, there was a Main Character innocently going about life until—bam—major problem. (This is where the story gets good.) This Main Character needs help to solve his problem or else faces complete tragedy and life sucks. Suddenly though, a Wise Sage swoops in to share some much-needed advice….

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