If you are a marketer looking to bring digital transformation to your organization, you likely have heard of a lead generation program. What does that look like in an on-line world? Below are the basics you’ll need to generate a lead, qualify it and send it to sales so they can close it. This is all in the context of business-to-business (b2b) industries and … Read More A Marketer’s guide to what a Lead Generation Program looks like in a B2B industry
Category: Digital Marketing
A Digital Marketing Transformation Project is like any other major project. It comes down to change management and communication.
Facebook and how people interact with it is changing. As far as marketing is concerned, I’ve been comparing it to the Wild West. Anything goes, but truthfully I hope that changes sooner than later because there is so much potential. Here are my recommendations for how to use Facebook for personal and business use based on my personal and professional experience. FOR PERSONAL USE … Read More Make Facebook Relevant Again
Content Marketing is an important piece of Lead Generation. I was thinking over the weekend how many marketer’s become interested in human psychology. It makes sense because the best marketers spend a great deal of time trying to understand their audience so they can create a message that will move them. Here are seven ways to kill it with your content marketing and truly … Read More 7 Ways to Kill it with your Content Marketing
Have you been thinking about establishing E-mail Marketing at your company? Assuming you have all the approvals needed, below are steps to realize that goal. No more excuses! 1 – Sign up for a Mail Chimp Account There are many E-mail and/or Marketing Automation platforms out there. If budget is an issue, you can do everything you need to for $50.00 per month with … Read More Automate E-mail Marketing with these 5 steps
Marketing Cloud or Pardot? Salesforce has two amazing Marketing Automation platforms on their hands. Marketing Cloud (formerly Exact Target) and Pardot. It can be difficult for a company to pick which one is right for them. Salesforce Account Executives will certainly tell you, but below is an inside scoop from someone who has worked at multiple agencies and saw the Pro’s and Con’s of … Read More Battle Royale: Salesforce Marketing Cloud or Pardot?
Are you an entrepreneur or a younger individual poised to take over some leadership duties at your company? If so, you may find it’s difficult at times to sell new initiatives, especially as it relates to Digital Marketing and Digital Transformation. Here are some tips to help you on your journey. 1 – Put yourself in the current leaders’ shoes … and show some … Read More The train is leaving. We want you on it, but it is leaving…
Are you looking to create a Marketing Automation Project Plan for your organization? A Marketing Automation Project Plan may sound like a tall task, but ask yourself this question. How do you eat an elephant? One bite at a time. Marketing Automation is no different. Take your time when you’re starting out and make sure you have certain resources in place. Here are … Read More 5 Tips for creating a Marketing Automation Project Plan
Social media has become an integral part of our life, both personally and professionally. This is especially true for business owners looking to connect with customers and potential customers. Social Media and Marketing Automation are stronger together. Having a strategy is important, so that’s the first step. You should identify an objective for the project and ask yourself how it will benefit the organization. … Read More Marketing Automation and Social Media | Stronger Together
Marketing Automation isn’t so much a tool as it is a set of different technologies and processes. It started when companies were onboarding commercial processes through a CRM system. As a result, among the streamlined processes was filling sales people’s pipelines with leads. Before this, the number one request of Marketing Departments was “Give me leads! Any of them!” They were hungry. Now they … Read More What is Marketing Automation?
What companies are now hungry for is a strategy that ties those elements together. Components such as SEM, PPC, Email Marketing, Web Personalisation, Branding, etc.
In the last Video Series Post, we charted out the Digital Landscape and defined Marketing Automation for your organization. Now it’s time to tie everything together with a scoring model and CRM Integration. Transcript: Hi – my name is James Pellizzi and I help companies set up Marketing Automation. Last time we talked we defined Marketing Automation and charted out The Digital Landscape. Now, … Read More [Video Series] Part 3 of 3: Scoring Model and CRM Integration