We are almost out of Q1 of 2021 and the year is going as fast as I hoped it would. History may judge me for asking my colleagues to come into the office since summer of 2020, but I don’t believe we would have made it any other way (and there were opportunity costs). Starting a company is hard enough…
Snapchat walked, jogged, and ran so that Instagram, Facebook, and now LinkedIn could also run. I can’t comfortably use the original version of that expression because there haven’t really been many improvements/changes to the way stories work (on any channel) since Snapchat brought them into our lives in October 2013. Changes or not, people like stories. We like being able…
1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…
Successful Marketing Brings the Right People Together Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish. To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas. In some respects, everything we do is…
“Starts off with hard work, ends in champagne. Let’s start.” I was inspired by and posted a video in reference to this Michael Jordan quote last month, reminding me and my connections to start. My sentiment was that great successes can be daunting, often feeling impossibly far away and difficult to achieve, but the only way to get there is…
Let’s Start By Breaking it Down One way I like to evaluate a situation is by putting myself in other’s shoes. When I’m looking to buy something, I’m like the majority of today’s customers, I look online. Now, what comes up in the search results is all dialed up by something called Search Engine Optimization. Search Engine Marketing (SEM) might…
