Digital Marketing

My Experience with Marketing in the Digital Age
Digital Marketing / May 17, 2020

My Experience with Marketing in the Digital Age

What I have found in 13 years of the practice of law here in Milwaukee is that all service providers are really in sales, and all marketing is personal. I am 38 years old, which puts me right on the edge of either the youngest of Generation X or the oldest of Generation Y (commonly called Millennials). This means I…

Why Michael Jordan is Among the Greats of Content Marketing.
Content Marketing, Digital Marketing / May 11, 2020

Why Michael Jordan is Among the Greats of Content Marketing.

A facet of digital marketing is creating content. Michael Jordan generated some of the greatest content in the ’90s by giving people something to always talk about through his jaw-dropping performances.

A Marketer’s guide to what a Lead Generation Program looks like in a B2B industry
Digital Marketing / September 16, 2019

A Marketer’s guide to what a Lead Generation Program looks like in a B2B industry

If you are a marketer looking to bring digital transformation to your organization, you likely have heard of a lead generation program.  What does that look like in an on-line world?  Below are the basics you’ll need to generate a lead, qualify it and send it to sales so they can close it.  This is all in the context of…

Make Facebook Relevant Again
Digital Marketing / April 22, 2019

Make Facebook Relevant Again

Facebook and how people interact with it is changing.   As far as marketing is concerned, I’ve been comparing it to the Wild West.  Anything goes, but truthfully I hope that changes sooner than later because there is so much potential.  Here are my recommendations for how to use Facebook for personal and business use based on my personal and professional…

7 Ways to Kill it with your Content Marketing
Digital Marketing / February 24, 2019

7 Ways to Kill it with your Content Marketing

Content Marketing is an important piece of Lead Generation. I was thinking over the weekend how many marketer’s become interested in human psychology.  It makes sense because the best marketers spend a great deal of time trying to understand their audience so they can create a message that will move them. Here are seven ways to kill it with your…

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