Digital Marketing

5 Common Digital Marketing Mistakes
Digital Marketing / July 21, 2020

5 Common Digital Marketing Mistakes

1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…

Digital Marketing: Bringing Client Relationships to the Next Level
Digital Marketing, Lead Generation / July 2, 2020

Digital Marketing: Bringing Client Relationships to the Next Level

Successful Marketing Brings the Right People Together Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish.  To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas. In some respects, everything we do is…

SEO “Starts Off with Hard Work, Ends in Champagne…”
Digital Marketing, SEM, SEO / June 30, 2020

SEO “Starts Off with Hard Work, Ends in Champagne…”

“Starts off with hard work, ends in champagne. Let’s start.” I was inspired by and posted a video in reference to this Michael Jordan quote last month, reminding me and my connections to start.  My sentiment was that great successes can be daunting, often feeling impossibly far away and difficult to achieve, but the only way to get there is…

Search Engine Marketing…What Does It Even Mean?
Digital Marketing, SEM / June 25, 2020

Search Engine Marketing…What Does It Even Mean?

Let’s Start By Breaking it Down One way I like to evaluate a situation is by putting myself in other’s shoes. When I’m looking to buy something, I’m like the majority of today’s customers, I look online. Now, what comes up in the search results is all dialed up by something called Search Engine Optimization. Search Engine Marketing (SEM) might…

5 Tips to get your Business Digitally Sound During Strange Times
Digital Marketing / June 17, 2020

5 Tips to get your Business Digitally Sound During Strange Times

“Strange Times” Is an Understatement Trying to define 2020 is pretty much impossible. Hence, the business world is starting to turn its lights back on (kind of…). So, that means there is a likely chance that your company will have to adjust with the times. Never fear, digital marketing is here 🙂 I have put together 5 tips to get…

Digital Marketing Maturity: How do you know you’ve reached it?… and what happens next?
Digital Marketing / June 10, 2020

Digital Marketing Maturity: How do you know you’ve reached it?… and what happens next?

Part 1: How to get there The answer is quite simple. An overflow of not just leads, but qualified leads. At the moment, not many organizations are at that point. Over the next 5-10 years, I believe it will become the new normal for any organization that is serious about doing business in the current (and future) times. Does that answer sound impossible…

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