Social Media Marketing

Instagram Updates You Need To Know
Social Media Marketing, Uncategorized / April 1, 2021

Instagram Updates You Need To Know

Keeping up with Instagram is like running a race with an ever-moving finish line. In typical technology fashion, Instagram is always advancing; trying to be at the front of the pack with the newest, coolest thing in social media. Lucky for you, I’ve compiled a list of updates so you know what’s up and trending on this popular platform. Live…

Social Media, Your Website’s “Sidekick”
Lead Generation, Social Media Marketing / February 17, 2021

Social Media, Your Website’s “Sidekick”

Your website. Where all the action happens. Where your brand is on full display. Here, everyone looks to see what you’re all about. Your WHY. Because it’s simple, people don’t care about how you do what you do, they care about WHY you do it. So, give them what they came here for! A good brand story. Then, you can…

How to Rock Your Influencer Marketing Campaign
Brand Marketing, Social Media Marketing / February 3, 2021

How to Rock Your Influencer Marketing Campaign

What is influencer marketing? Influencer marketing is a type of social media marketing where influential people get paid/incentivized by brands to post about their product or service. This tactic works when the influencer is relatable, creative and has a loyal following.  Benefits for B2C brands: 92% of customers are influenced by online reviews. Businesses are making $5.20 for every $1…

The “Social Worlds”
Content Marketing, Social Media Marketing / December 3, 2020

The “Social Worlds”

The lightning bolt moment. We’ve all had it. The moment where a great idea crosses your mind organically as you are just sitting there doing something completely random. The moment you break “The Content Fog.” You then race to write it down or tell someone about it so you don’t forget about it. If you’re like me, you’ll text your…

4 Findings/Tips after Posting a LinkedIn Story Every Day for a Week
Content Marketing, Digital Marketing, Social Media Marketing / October 19, 2020

4 Findings/Tips after Posting a LinkedIn Story Every Day for a Week

Snapchat walked, jogged, and ran so that Instagram, Facebook, and now LinkedIn could also run. I can’t comfortably use the original version of that expression because there haven’t really been many improvements/changes to the way stories work (on any channel) since Snapchat brought them into our lives in October 2013. Changes or not, people like stories. We like being able…

What Restaurants Learned About Social Media During COVID-19
Digital Marketing, Social Media Marketing / June 3, 2020

What Restaurants Learned About Social Media During COVID-19

COVID-19’s Impact Unless you have been living under a rock, you know that COVID-19 has had a drastic impact on people’s lives and businesses. It has altered the way most businesses are conducting their practices. Moving a lot of business via e-commerce is the typical COVID-19 response. For some industries that is easy, but not for the restaurant industry. Jeff…

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