Tag: digital marketing

4 Findings/Tips after Posting a LinkedIn Story Every Day for a Week
Content Marketing, Digital Marketing, Social Media Marketing / October 19, 2020

4 Findings/Tips after Posting a LinkedIn Story Every Day for a Week

Snapchat walked, jogged, and ran so that Instagram, Facebook, and now LinkedIn could also run. I can’t comfortably use the original version of that expression because there haven’t really been many improvements/changes to the way stories work (on any channel) since Snapchat brought them into our lives in October 2013. Changes or not, people like stories. We like being able…

“The Content Fog”… We’ve All Been There
Content Marketing / October 19, 2020

“The Content Fog”… We’ve All Been There

Yeah, we have definitely all been there. That place where we fail to come up with what we see as “good ideas.” The mental block that seems inevitable to be able to break through. The pressure of having to produce because a deadline is coming up. That place, my friends is, what I refer to as, “The Content Fog”. It…

3 Reasons Video Marketing is so Powerful
Video Marketing / September 2, 2020

3 Reasons Video Marketing is so Powerful

We’ve all heard it a thousand times: if you have a business, you need to leverage the power of video marketing. But what does video actually do for your business? Why is video so powerful? Video Builds Trust How many times have you been interested in a product or service you found online, but when it came time to punch…

Lead Generation Programs Vs Lead Qualification Programs – What’s the difference?
Lead Generation / July 23, 2020

Lead Generation Programs Vs Lead Qualification Programs – What’s the difference?

There are Lead Generation Programs and Lead Qualification Programs.  Some (and rightfully so) could argue that Lead Generation Programs contain Lead Qualification elements.  Here’s what we are seeing with our clients: Lead Generation Program: One of the most common elements of feedback from sales teams is that they do not receive enough leads (or any at all).  A Lead Generation…

5 Common Digital Marketing Mistakes
Digital Marketing / July 21, 2020

5 Common Digital Marketing Mistakes

1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…

Digital Marketing: Bringing Client Relationships to the Next Level
Digital Marketing, Lead Generation / July 2, 2020

Digital Marketing: Bringing Client Relationships to the Next Level

Successful Marketing Brings the Right People Together Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish.  To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas. In some respects, everything we do is…

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