The lightning bolt moment. We’ve all had it. The moment where a great idea crosses your mind organically as you are just sitting there doing something completely random. The moment you break “The Content Fog.” You then race to write it down or tell someone about it so you don’t forget about it. If you’re like me, you’ll text your…
Snapchat walked, jogged, and ran so that Instagram, Facebook, and now LinkedIn could also run. I can’t comfortably use the original version of that expression because there haven’t really been many improvements/changes to the way stories work (on any channel) since Snapchat brought them into our lives in October 2013. Changes or not, people like stories. We like being able…
Yeah, we have definitely all been there. That place where we fail to come up with what we see as “good ideas.” The mental block that seems inevitable to be able to break through. The pressure of having to produce because a deadline is coming up. That place, my friends is, what I refer to as, “The Content Fog”. It…
We’ve all heard it a thousand times: if you have a business, you need to leverage the power of video marketing. But what does video actually do for your business? Why is video so powerful? Video Builds Trust How many times have you been interested in a product or service you found online, but when it came time to punch…
There are Lead Generation Programs and Lead Qualification Programs. Some (and rightfully so) could argue that Lead Generation Programs contain Lead Qualification elements. Here’s what we are seeing with our clients: Lead Generation Program: One of the most common elements of feedback from sales teams is that they do not receive enough leads (or any at all). A Lead Generation…
1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…
