There are Lead Generation Programs and Lead Qualification Programs. Some (and rightfully so) could argue that Lead Generation Programs contain Lead Qualification elements. Here’s what we are seeing with our clients: Lead Generation Program: One of the most common elements of feedback from sales teams is that they do not receive enough leads (or any at all). A Lead Generation…
1. Not Being Human One of the largest misconceptions about digital marketing is that you have to talk all “techy” online, all the time. Honestly, it’s quite the opposite. It is hard to trust someone who sounds like they are not even a real person, especially when it comes to a customer looking to trust someone with their investment. Use…
Successful Marketing Brings the Right People Together Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish. To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas. In some respects, everything we do is…
“Starts off with hard work, ends in champagne. Let’s start.” I was inspired by and posted a video in reference to this Michael Jordan quote last month, reminding me and my connections to start. My sentiment was that great successes can be daunting, often feeling impossibly far away and difficult to achieve, but the only way to get there is…
Let’s Start By Breaking it Down One way I like to evaluate a situation is by putting myself in other’s shoes. When I’m looking to buy something, I’m like the majority of today’s customers, I look online. Now, what comes up in the search results is all dialed up by something called Search Engine Optimization. Search Engine Marketing (SEM) might…
“Strange Times” Is an Understatement Trying to define 2020 is pretty much impossible. Hence, the business world is starting to turn its lights back on (kind of…). So, that means there is a likely chance that your company will have to adjust with the times. Never fear, digital marketing is here 🙂 I have put together 5 tips to get…