If you are a marketer looking to bring digital transformation to your organization, you likely have heard of a lead generation program. What does that look like in an on-line world? Below are the basics you’ll need to generate a lead, qualify it and send it to sales so they can close it. This is all in the context of business-to-business (b2b) industries and … Read More A Marketer’s guide to what a Lead Generation Program looks like in a B2B industry
A Digital Marketing Transformation Project is like any other major project. It comes down to change management and communication.
Facebook and how people interact with it is changing. As far as marketing is concerned, I’ve been comparing it to the Wild West. Anything goes, but truthfully I hope that changes sooner than later because there is so much potential. Here are my recommendations for how to use Facebook for personal and business use based on my personal and professional experience. FOR PERSONAL USE … Read More Make Facebook Relevant Again
Content Marketing is an important piece of Lead Generation. I was thinking over the weekend how many marketer’s become interested in human psychology. It makes sense because the best marketers spend a great deal of time trying to understand their audience so they can create a message that will move them. Here are seven ways to kill it with your content marketing and truly … Read More 7 Ways to Kill it with your Content Marketing
Have you been thinking about establishing E-mail Marketing at your company? Assuming you have all the approvals needed, below are steps to realize that goal. No more excuses! 1 – Sign up for a Mail Chimp Account There are many E-mail and/or Marketing Automation platforms out there. If budget is an issue, you can do everything you need to for $50.00 per month with … Read More Automate E-mail Marketing with these 5 steps
Marketing Cloud or Pardot? Salesforce has two amazing Marketing Automation platforms on their hands. Marketing Cloud (formerly Exact Target) and Pardot. It can be difficult for a company to pick which one is right for them. Salesforce Account Executives will certainly tell you, but below is an inside scoop from someone who has worked at multiple agencies and saw the Pro’s and Con’s of … Read More Battle Royale: Salesforce Marketing Cloud or Pardot?