Your website. Where all the action happens. Where your brand is on full display. Here, everyone looks to see what you’re all about. Your WHY. Because it’s simple, people don’t care about how you do what you do, they care about WHY you do it. So, give them what they came here for! A good brand story. Then, you can…
There are Lead Generation Programs and Lead Qualification Programs. Some (and rightfully so) could argue that Lead Generation Programs contain Lead Qualification elements. Here’s what we are seeing with our clients: Lead Generation Program: One of the most common elements of feedback from sales teams is that they do not receive enough leads (or any at all). A Lead Generation…
Successful Marketing Brings the Right People Together Through my years of practicing law, I have found one consistent truism about marketing: marketing is critical to generating clients and forming long-term relationships that flourish. To be a successful lawyer in private practice, it is imperative to generate paying clients in the right practice areas. In some respects, everything we do is…
